今年，美国演员泰勒・扎哈尔・佩雷斯，这位千禧一代的标志性人物，担任了鳄鱼（Lacoste）品牌内衣大使。最终呈现的是一场在巴黎市中心拍摄的亲密宣传活动。
泰勒・扎哈尔・佩雷斯是鳄鱼品牌 2025 春夏时装秀前排的贵宾之一。33 岁的他作为一名冉冉升起的电影明星，通过担任内衣大使展现了自己的多才多艺。他思想开放、富有前瞻性，体现了鳄鱼品牌珍视的价值观，如慷慨、尊重他人和勇敢无畏。
泰勒・扎哈尔・佩雷斯表示：“能成为鳄鱼品牌的大使，我深感荣幸。我一直钦佩这个品牌的历史、传承和创造力，如今我能传承鳄鱼品牌的价值观，感到无比自豪。”
泰勒・扎哈尔・佩雷斯出生于芝加哥，在印第安纳州长大。在作为一名高水平游泳运动员参赛后，他继续学习西班牙语和文化研究，专注于电视和电影领域。他逐渐在小荧幕和大银幕上崭露头角，饰演的角色巩固了他的个人魅力，让他获得了大众的认可。
他的一个杰出角色是在《红、白、皇家蓝》中饰演的亚历克斯・克莱蒙特 – 迪亚兹，这部电影获得了艾美奖提名，并荣获了 GLAAD 奖，该奖项旨在表彰对 LGBTQIA + 群体的正面呈现。
作为第 30 届美国演员工会奖的大使，他利用自己的平台倡导思想开放。
巴黎第 18 区，在人字形拼花木地板和古董壁炉的环境中，鳄鱼品牌的新内衣宣传活动得以呈现。镜头背后是比利时摄影师昆汀・德・布里，他以质朴、真诚的影像在时尚界闻名。为鳄鱼品牌拍摄时，他巧妙运用光影，创造出有质感且亲密的视觉效果。
这场宣传活动营造出不经意抓拍的瞬间感，其中的视频内容由专注于艺术的集体文化平台 “非洲航空” 制作。由杰森・博尔登担任造型设计，泰勒・扎哈尔・佩雷斯展现出既充满魅力又真诚的形象，这是双方长期合作令人兴奋的开端，合作将涵盖鳄鱼品牌的时尚和体育活动。
（注：GLAAD 奖是美国表彰积极呈现 LGBTQIA + 群体的媒体和个人的颁奖典礼。）
ZAKHAR PEREZ BECOMES UNDERWEAR AMBASSADOR FOR LACOSTE
This year, Taylor Zakhar Perez, a prominent American actor and a representative figure of his generation, has taken on the role of the underwear ambassador for Lacoste. The campaign, filled with an intimate touch, was shot right in the heart of Paris.
Taylor Zakhar Perez was among the distinguished guests seated on the front row at the Lacoste Spring – Summer 2025 fashion show. At 33, this rising star in the film industry is demonstrating his versatility by stepping into the position of an underwear ambassador. With an open – minded and forward – thinking attitude, he embodies the values that Lacoste holds dear, such as generosity, respect for others, and fearlessness.
Taylor Zakhar Perez stated, “It’s an honor to be an ambassador for Lacoste. I’ve always admired the brand’s history, legacy, and creativity, and I’m extremely proud to now carry forward the values of the crocodile logo.”
Born in Chicago and raised in Indiana, Taylor Zakhar Perez, after competing as a high – level swimmer, went on to study Spanish and cultural studies, with a focus on television and film. He has gradually made a name for himself on both the small and big screens, and the roles he has taken on have solidified his charisma and recognition.
One of his remarkable roles was that of Alex Claremont – Diaz in Red, White & Royal Blue, a film that was nominated for the Emmys and honored with a GLAAD Award. This award celebrates positive representation of the LGBTQIA+ community.
As an ambassador for the 30th SAG Awards, he used his platform to advocate for an open – minded society.
In the 18th arrondissement of Paris, against the backdrop of herringbone parquet floors and an antique fireplace, Lacoste’s new underwear campaign came to life. Behind the camera was the Belgian photographer Quentin de Briey, well – known in the fashion world for his raw and sincere imagery. For Lacoste, he skillfully played with light and shadow to create textured and intimate visuals.
The campaign, designed to seem like candid moments, also includes video content produced by Air Afrique, a collective and cultural platform dedicated to the arts. Styled by Jason Bolden, Taylor Zakhar Perez appears both charming and genuine. This marks an exciting start to a long – term collaboration that will span Lacoste’s fashion and sports events.
(GLAAD Award: An American awards ceremony that honors media and individuals who positively represent the LGBTQIA+ community.)
