Paris, February 26th, 2024 – Lacoste announces that Pierre Niney, one of the most talented actors, becomes a global ambassador for the iconic French brand.
Pierre Niney, the thirty-four-year-old French actor, director, producer and screenwriter, joins the Lacoste family of ambassadors.
A talented actor since the age of eleven, he quickly joined the National Conservatory of Dramatic Arts before becoming, at twenty-one, the youngest resident of the ComédieFrançaise. Pierre Niney has appeared in over forty films and series, receiving thirteen nominations for film awards and winning five of them. He is the youngest actor to have won the César Award for Best Actor.
Starting March 1st, Pierre Niney becomes an ambassador for Lacoste, and will be part of the upcoming brand campaign to be unveiled in April.
Pierre Niney has shared a natural affinity with Lacoste since childhood. His father has always been a tennis enthusiast, and this sport continues to bring them together today, just as it did when Pierre was eight. The crocodile thus evokes numerous personal memories for him, as well as significant milestones in his career.
This ambassadorial role has emerged as a natural fit for both Lacoste and the actor, who is particularly attuned to style and fashion. Pierre Niney perfectly embodies the French elegance and casual chic that define Lacoste.
“Lacoste is a brand that I love very much and that has accompanied my life and style in very different moments. The brand has managed to find the perfect balance between timelessness and modernity and has succeeded in being transgenerational: my father and I have always worn this crocodile, a symbol of elegance. The brand also trusted me from my early films to my very first directorial project, the series Casting(s). I am delighted to be the face of this iconic French brand today.” states Pierre Niney.
“The choice of Pierre Niney as ambassador for Lacoste is an obvious one for us. He perfectly embodies the spirit and values of Lacoste, including elegance and boldness, while maintaining, like the crocodile, a strong connection with his audience. Pierre holds a significant place in the cultural landscape, especially among his generation, where he is highly appreciated. We are proud to have him among the ambassadors of our House.” explains Catherine Spindler, Deputy CEO of Lacoste.
